The demand for concrete superplasticizers is expected to rise due to the construction industry showing stable growth in the next five years. It will be fueled by emerging economies recovering from the global economic crisis and developed countries continuing to industrialize. The demand is expected to increase further as the construction industry grows in developing markets such as China, India, and Brazil.

Many of the characteristics of fresh and hardened concrete depend on the ratio of water to cementitious materials (w/c). The ratio can be adjusted by adding different types of admixtures such as superplasticizers. This type of admixture increases the workability of concrete, reduces slump loss, and provides an early development of strength.

Superplasticizers are admixtures that make it possible to produce high-strength concrete by increasing the water-cement ratio. In addition to improving workability and placing capacity, they reduce drying shrinkage, enhance hydration, improve the bond between the aggregates and cement, lower permeability, and increase resistance to chemical attack and corrosion.

When compared with conventional water reducers, such as silica fume and polycarboxylate ethers (PCE), superplasticizers are able to achieve a similar result by using 15% less water. This is especially helpful for mass concrete mix designs.

A free-flowing powder form of modified polycarboxylate ether, GlobMarbe is an economical super plasticizer that can be used in all types of concrete mixes. It is ideal for applications that require flowing mortars with universal and special cementitious binders. It is a high-range water reducer and a superior flow agent that exhibits strong electrostatic forces and steric stretching. It has a low hazard rating and is safe for use in all environments.